Follow a manual added link Follow a manual added link Follow a manual added link

Every customer  A Fan

This is the story of Jim’s Group, as told by the founder. An account of how a $24 business became one of the world’s largest franchise chains, with over 3800 Franchisees (and rising). It is an unusually frank and honest account, showing the human weaknesses and mistakes as well as the successes.

This is a very different guide to business success, drawn not only from Jim’s experience but the lessons he has drawn from contact with thousands of successful (and less successful) Franchisees. It is a business story that says little or nothing about business plans and corporate structure, but a great deal about character and attitude. And always, about the need to put the customer first..

Jim’s Book

We all know Jim’s. Maybe you just passed a Jim’s Mowing trailer on the road; or maybe there’s a jims Cleaning van parked across the street each Tuesday morning; or maybe your best mate is laughing all the way to the bank after quitting the city and starting his new Jim’s Fencing franchise, but do you know the real story behind the Jim’s Group and its founder, Jim Penman?

Brutally efficient, socially awkward, and a tireless perfectionist, Jim is as complex and fascinating as the Jim’s Group. This book is a warts-an-all look at his colourful life that delves deep into how he ignored conventional thinking to turn few mowing rounds into a corporate juggernaut built on always putting the customer first. In this authorised biography, author Catherine Moolenschot sat down with Jim and over one hundred people who know him – from franchisees and franchisors, to family, friends and adversaries – to get up close and personal with the surprising story of Australia’s biggest brands and the man who made it all happen.

BIOHISTORY

Western civilisation is on a path to destruction. In coming decades, economies will shrink, democracy will retreat and nations crumble. The long-term result will be grinding poverty, superstition and disease. This isn’t scaremongering it is science. In Biohistory: The Decline and Fall of the West, Dr Jim Penman, PhD, details a revolutionary new theory about why civilizations collapse. For the first time, Penman directly links human biology with the rise and fall of civilisationsa cataclysmic relationship that brought the Romans, the ancient Greeks and all other Empires to their knees. Based on pioneering scientific research, Penman reveals the deadly, invisible forces at play across human and animal history and why the West will be the next victim. Biohistory makes use of the latest findings in epigenetics, the study of how the environment affects our genes. Presented in easy-to-digest language, it draws on history, biology, anthropology and economics to explain the real drivers of social change and how evolutionary mechanisms designed to adapt animal social behaviour to changing food conditions determine the fate of civilisation. The Wests only hope of avoiding catastrophe lies with the biological sciences, but is it already too late to change the course of history?

BIOHISTORY
ACADEMIC VERSION

Biohistory is a revolutionary new theory that explores the biological and behavioural underpinnings of social change, including the rise and fall of civilisations. Informed by significant research into the physiological basis of behaviour conducted by author Dr Jim Penman and a team of scientists at RMIT University and the Florey Institute in Melbourne, Australia, Biohistory examines how a complex interplay between culture and biology has shaped civilisations from the Roman Empire to the modern West. Penman proposes that historical changes are driven by changes in the prevailing temperament of populations, based on physiological mechanisms that adapt animal behaviour to changing food conditions. It details the history of human society by mapping the effects of these epigenetic changes on cultures, and on historical tipping points including wars and revolutions. It shows how laboratory studies can be used to explain broad social and economic changes, including the fortunes of entire civilizations. The authors shocking conclusion is that the West is in terminal and inevitable decline, and that its only hope may lie with the biological sciences. Drawing on the disciplines of history, biology, anthropology and economics, Biohistory is the first theory of society that can be tested with some rigour in the laboratory. It explains how environment, cultural values and childrearing patterns determine whether societies prosper or collapse, and how social change can be both predicted and potentially modified through biochemistry.

Franchisee Enquiry

Existing Opportunities

Enquire today!

We have regional franchisor opportunities and some pre-loved franchises available Australia-wide.

Select from the drop-down box what division you are interested, and one of our team will call you to discuss the options available for you.

ASK JIM A QUESTION

Franchisor Enquiry

Franchise Your Business