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About Jim……

Contact Jim

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Yes, he is a real person!

Jim Penman started a part-time gardening business while earning his PhD in history at Latrobe University. He launched a full-time mowing business in 1982 with a $24 investment.

He originally aimed only at taking on subcontractors, but his business grew and he gradually began to specialise in the building up and selling of lawn mowing rounds. By 1989 he franchised his business, and since then Jim’s Mowing has become the largest franchise chain in Australian and the largest and best-known lawn mowing business in the world.

Jim’s Cleaning was launched in 1994, followed by more than 50 other divisions which now operate in Australia, New Zealand, Canada and the United Kingdom. Jim’s Group now has over 3,800 Franchisees and a turnover of approximately $500 million.

Jim says

“The key to success in franchising is an overriding concern for the welfare of franchisees, and constant improvement in customer service.”

He is still actively involved in the running of the business, is directly accessible to all his Franchisees and to any client with a serious complaint.

He is funding a research program into the epigenetics of social behaviour, a continuation of his PhD work, which he believes could help in the treatment of mental illness and addictive disorders.

His books ‘Biohistory’, Biohistory: decline of the West’, and ‘Every Customer a Fan’ are available on Amazon and from his web site

To contact Jim on any matter including ideas for new divisions, public speaking, consultancy, or any issues to do with business or science, please Email him on

Facebook Live Q & A with Jim

Jim also does a regular Facebook Live Q & A where anyone can jump on and ask him anything. We love using the live video platform to try and provide valuable business content. It also allows open and direct access to one of Australia’s most well-known entrepreneurs. To view all of the Facebook Live replay’s visit to the Jim’s Group – Head Office Facebook page. To be notified of the next Q & A with Jim make sure you like and follow the Jim’s Group Facebook page.

Like and follow the Jim’s Facebook Page to be notified when we go live

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To Ask Jim a question Click Here

Podcast with Jim

Is there really a Jim? Is he a real person? You know that Jim, the smiling man with the beard and the hat that you drive by on your way to work. Jim Penman is a well-known Australian entrepreneur rag to riches story and every Wednesday he does a live Q & A on Facebook Live with your host Joel Kleber.

To visit the Jim’s Group Podcast Page

Jim’s™ Books.

The story of Jim’s Group, as written by Jim himself. Download your free version by clicking the button below
Biohistory: Decline and Fall of the West, is an abridged version of the academic text that highlights the key findings in layman’s language for a broader, more mainstream audience.
Biohistory – Academic Version. Biohistory details a revolutionary new theory about human society. For the first time, Dr Jim Penman PhD explains how biology can explain both the rise and fall of ancient civilizations, including the Greeks and Romans.
Jim’s Book is the biography about the man behind the Jim’s Group. Over 100 people were interviewed for this warts and all book