MEET JIM
WHO IS JIM?
Jim Penman started a part-time gardening business while earning his PhD in history at Latrobe University. He launched a full-time mowing business in 1982 with a $24 investment.
He originally aimed only at taking on subcontractors, but his business grew and he gradually began to specialise in the building up and selling of lawn mowing rounds. By 1989 he franchised his business, and since then Jim’s Mowing has become the largest franchise chain in Australian and the largest and best-known lawn mowing business in the world.
Jim’s Cleaning was launched in 1994, followed by more than 50+ different brands which now operate in Australia, New Zealand, Canada and the United Kingdom. Jim’s Group now has over 5,500 Franchisees and a turnover of approximately $1 Billion Dollars Annually.
“The key to success in franchising is an overriding concern for the welfare of franchisees, and constant improvement in customer service.”
Jim Penman
He is still actively involved in the running of the business, is directly accessible to all his Franchisees and to any client with a serious complaint.
He is funding a research program into the epigenetics of social behaviour, a continuation of his PhD work, which he believes could help in the treatment of mental illness and addictive disorders.
His books ‘Biohistory’, Biohistory: decline of the West’, and ‘Every Customer a Fan’ are available on Amazon and from his website biohistory.org
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Jim’s Content
Jim has numerous interviews and videos online covering a large range of topics, you can see some of these below.
EVERY CUSTOMER A FAN
Download a free copy of the Jim’s story as written by Jim himself where he shares his business insights.
Mental Health and Jim’s?
Jim is extremely committed to mental health via his interviews and research project.
Jim has also installed a mentoring program where franchisees and franchisors are listed as people who there fellow franchisees can contact for support.
Jim also self funds TIACS which is a free mental health counselling service for franchisees.
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JIM’S BOOKS
Explore Jim’s Books to dive into the stories and experiences behind Jim’s Group. These books offer a detailed look at Jim’s journey, the growth of the franchise, and the principles that have shaped his success.
