Simon Farmer has spent 22 years with Jim’s Pool Care in Western Australia after leaving the IT industry for a lifestyle change. He explains why turnover above $250,000 can be achievable, what franchisees pay, how training works, and what people can expect from the business.
Watch the video above, or keep reading for the full Q&A.
How Much Can You Turn Over With a Jim’s Pool Care Franchise?
Simon Farmer says anything over $250,000 is quite achievable as turnover with Jim’s Pool Care, and operators can go higher if they are prepared to put in more effort.
Turnover is the total revenue coming into the business before expenses. Simon’s point is that a Jim’s Pool Care franchise can build to more than $250,000 in annual turnover, but he also makes the result conditional on effort. His words are simple: “You could make more than that if you want to put the effort in.”
How Much Are Jim’s Pool Care Franchise Fees?
Simon says Jim Penman does not take 20% of the fees. He describes the fee model as roughly $1,100 a month. He also explains that the amount can increase if a franchisee takes more leads, so prospective franchisees should treat that figure as a guide from Simon’s comments rather than a fixed quote for every operator.
For anyone comparing a franchise with going out alone, the fee structure is one of the practical numbers to understand before signing anything. Request the current information pack, review the fees for your area and ask exactly what changes when you take more leads. You can also read the Jim’s Group franchise FAQ for more information about the wider franchise system.
Why Do Customers Choose Jim’s Pool Care?
Simon believes the recognised Jim’s Pool Care brand gives customers extra confidence because they know there is support behind the local operator. If a customer has a problem, they have someone to go back to rather than dealing with an unknown business with no wider support structure.
Brand recognition does not replace good service, but Simon sees it as an advantage when franchisees build trust in their local area. For a new operator, a known name and wider support can remove some of the uncertainty involved in starting a service business from scratch. Prospective franchisees can also explore what is involved in owning a Jim’s franchise before making a decision.
Do You Need Pool Industry Experience to Join Jim’s Pool Care?
Simon’s own background was in IT. He wanted a lifestyle change, walked into a local pool shop, realised it was a Jim’s Pool Care shop, and saw it as a challenging change from the work he was already doing.
He also says people enter the division from a wide range of backgrounds, including truck drivers, IT professionals, policemen and miners. Previous pool industry experience is not the only background represented among the people joining the business. Training and practical support help new franchisees learn the system and the work involved.
Simon says Jim’s Pool Care receives a lot of mining inquiries. He believes people who put the work in can “certainly replace the money they make in the mines”. That is Simon’s view rather than a guaranteed income figure, but it shows the type of financial and lifestyle change some prospective franchisees are considering.
What Training Do New Jim’s Pool Care Franchisees Receive?
Simon describes training as a combination of Jim’s system training, hands-on work and ongoing learning. He says new franchisees travel to Melbourne for a few days of training in the Jim’s system. After returning, they spend two to three weeks on the road getting hands-on training.
The learning continues after those first weeks. Simon also mentions ongoing online learning and future training throughout the year. That can matter for people coming from industries such as IT, transport, policing or mining because they are not expected to arrive knowing every part of pool care and business operation on day one.
Prospective franchisees can also review the broader Jim’s Group franchisee training program. Simon’s explanation adds the Jim’s Pool Care side of the process, including practical time on the road and continued learning after the initial training.
What Support Do Jim’s Pool Care Franchisees Receive?
Simon describes the franchisor role as supporting franchisees when they need help, training them, educating them, and acting as a mentor. In his Western Australian region, he says there are 14 franchisees and that more are needed in the northern suburbs and around the city area.
Anyone assessing a franchise opportunity should understand what local support will look like in practice. Ask who your franchisor will be, what assistance is available when a problem comes up, and what training continues once the business is operating. You can also read more about how Jim’s Group supports franchisees across the wider network.
Simon’s experience also gives some context to the lifestyle side of the business. He says the move has been great for his family because he has been able to look after his kids, pick them up from school, drop them off and take part in their activities.
Does a Jim’s Pool Care Franchise Offer More Lifestyle Flexibility?
Flexibility is one of the biggest benefits Simon talks about. He says the business has given him more time with his family, more chances to travel, and the opportunity to use the money he has made to travel.
For people leaving mining, corporate work, or another demanding career, flexibility can matter alongside turnover. A business may generate revenue but still be the wrong lifestyle fit if its owner has little control over their time. Simon’s story connects the business opportunity with the lifestyle change that originally pushed him to leave IT.
That does not mean the business runs itself. Simon repeatedly connects results with putting in the work. His message is about combining effort with greater control over how you organise your working life.
What Does Success Look Like for a New Jim’s Pool Care Franchisee?
Simon points to Wayne Taylor from Jim’s Pool Care Safety Bay as an example. He says Wayne had done really well in his first year and had won a WA SPASA award. Simon calls it a “fantastic effort” and says newer franchisees are learning much quicker with the training now in place.
The example connects Simon’s comments about training with a real first-year franchisee. He does not claim every operator will achieve the same result. Instead, it shows the type of progress he has seen from newer people coming through the Western Australian region.
If you are comparing Jim’s Pool Care with another business opportunity, focus on the numbers and support available in your own area. Ask about the current fee structure, lead availability, training, local demand and what turnover can look like at different stages of the business.
To find out more, call Jim’s Group on 131 546 and ask to have an information pack sent out. You can also learn more about Simon Farmer and Jim’s Pool Care in Western Australia before deciding whether the opportunity suits your goals.