Books BY JIM
Jim, a prolific founder, is always at work on multiple books simultaneously. Here are some of his notable works, including a comprehensive research project and the inspiring story of the Jim’s Group, some are even available for free download below.
EVERY CUSTOMER A FAN
This is the story of Jim’s Group, as told by the founder. An account of how a $24 business became one of the world’s largest franchise chains, with over 5,500 Franchisees (and rising). It is an unusually frank and honest account, showing the human weaknesses and mistakes as well as the successes.
This is a very different guide to business success, drawn not only from Jim’s experience but the lessons he has drawn from contact with thousands of successful (and less successful) Franchisees.
It is a business story that says little or nothing about business plans and corporate structure, but a great deal about character and attitude.
And always, about the need to put the customer first..
Jim’s Book
We all know Jim’s – whether it’s the Jim’s Mowing trailer you just passed or the Jim’s Cleaning van across the street. Maybe your mate quit the city life and started his own Jim’s Fencing franchise. But do you know the real story behind Jim’s Group and its founder, Jim Penman?
This authorised biography by Catherine Moolenschot offers an unfiltered look into Jim’s life – from how he turned a few mowing rounds into a corporate powerhouse to his relentless focus on customer service. Through interviews with over 100 people, this book reveals the surprising journey of one of Australia’s biggest brands and the man behind it.
Epigenetics & Character
In Epigenetics and Character, Dr. Jim Penman introduces a groundbreaking theory on why societies thrive and decline.
He argues that history is shaped by the character of ordinary people, not just by leaders or politics.
The key is epigenetics – how our environment impacts our genes.
Drawing on history, biology, anthropology, and economics, Dr. Penman explains the true drivers of social change.
He highlights an even greater threat to society than global warming and shows how understanding epigenetics could improve lives and societies.
This book is an updated version of Biohistory: Decline of the West, with new research and insights.
BIOHISTORY
ACADEMIC VERSION
Biohistory is a groundbreaking theory by Dr. Jim Penman and a team of scientists from RMIT University and the Florey Institute. It uncovers how biological and behavioural factors drive social change, influencing the rise and fall of civilisations.
This theory connects culture and biology, showing how shifts in population temperament, triggered by changing environmental conditions, have shaped societies from the Roman Empire to the modern West.
Biohistory explains how epigenetic changes impact key historical events like wars and revolutions, offering insights into social and economic shifts. It’s the first theory of society that can be tested in the lab, revealing how environment, culture, and child rearing practices determine whether societies thrive or decline.
