Amanda McRae found her first client within a week of joining Jim’s Life Coaching and has since seen clients experience breakthroughs from their very first session. She explains what a life coach actually does, why mindset matters, and how the Jim’s Life Coaching franchise operates online and in person.
Watch the video above, or keep reading for the full Q&A.
Why Did Amanda McRae Choose Jim’s Life Coaching?
Amanda chose Jim’s Life Coaching because she believes the Jim’s Group reputation gives her a strong base in an industry that can be difficult for people to navigate.
She describes the Jim’s reputation across Australia as “second to none”. For a service built around trust, that backing matters. Clients may be cautious about choosing a coach, so being connected with an established national brand can help create confidence before the first conversation even starts.
Amanda also sees the Jim’s brand as a practical foundation rather than something that replaces the work of coaching. The coaching still depends on listening, asking the right questions, and helping each client understand what may be holding them back.
Learn more about Jim’s Life Coaching and how its coaching services work.
What Support Do Jim’s Life Coaching Franchisees Receive?
Amanda says the support from her franchisor, Sue Thomas, has been amazing.
She says Sue has shared wisdom and knowledge throughout their time working together, and Amanda is grateful for that support. For a new franchisee, having someone experienced to turn to can make the early stages of building the business easier to navigate.
Jim’s Group also provides information about training, support, and its franchise structure for people considering the network. Prospective franchisees can learn more about how Jim’s Group helps franchisees before making a decision.
How Quickly Can A New Life Coaching Franchisee Get Clients?
Amanda got her first client within her first week of signing on the dotted line.
That early start was exciting for her, but it also gave her an immediate opportunity to begin applying the coaching process with a real client. It is a concrete example of how quickly a new franchisee can begin working, although individual results can vary.
Amanda’s experience also shows why early opportunities matter in a service business. A new coach still needs to build trust, deliver a strong service, and develop client relationships, but getting the first client quickly can help create momentum.
How Quickly Can Life Coaching Make A Difference?
Amanda has worked with clients who have had a breakthrough in their first session.
She says those breakthroughs can continue from session to session, and one of the most rewarding parts of the work is seeing someone change their life by changing how they think.
That does not mean every client will have the same experience or change at the same speed. Amanda’s point is that a useful shift can sometimes happen quickly when a client becomes aware of the thoughts, assumptions, or patterns shaping their choices.
A strong coaching conversation can give someone a clearer view of what they are doing now, what they want instead, and what thinking may be getting in the way. Jim’s Group has also shared other examples of how Jim’s Life Coaching can support personal change.
How Does Mindset Affect Business Success?
Amanda believes the biggest difference between a successful business owner and someone who is not successful is the way they think.
In her view, a business owner may not need to change their brand, service, or product first. Changing the way they approach decisions, opportunities, and setbacks can influence the actions they take next.
This is especially relevant to the business owners Amanda coaches. If someone repeatedly talks themselves out of action, assumes something will fail, or focuses only on barriers, those thought patterns can affect what they do.
Amanda’s coaching approach focuses on helping people notice that thinking. Once it becomes visible, the client can start making more deliberate choices instead of repeating the same response.
Can Jim’s Life Coaching Be Done Online And In Person?
Jim’s Life Coaching can work with clients online, in person, or through a mix of both.
Amanda says coaches can work with clients pretty much anywhere across the nation. That makes the model flexible for both the coach and the client, particularly when distance, work commitments, or schedules make regular face-to-face meetings harder.
She describes it as a hybrid model, which she sees as valuable today. A client may prefer the convenience of an online session, while another may want an in-person conversation. The ability to offer both gives the coaching relationship more flexibility.
For prospective franchisees, that also means the service is not limited to clients who live close to one physical location.
What Does A Life Coach Actually Help You With?
A life coach helps a person identify the thoughts they are having, understand potential barriers, and work out a plan between where they are and where they want to be.
Amanda says some people know where they want to go but have not clearly identified where they are starting from. A coach can help establish both points before helping the client work out the next steps.
The process starts with listening. Amanda says it is about asking questions, listening to what someone says, and sometimes noticing what they do not say.
That makes coaching less about simply telling a client what to do and more about helping them hear and examine their own thinking. The goal is to make patterns clearer so the client can decide what needs to change.
For another perspective on the coaching approach, see Jim’s Group’s interview about transforming your life with Sue Thomas from Jim’s Life Coaching.
How Can A Life Coach Help Change The Way You Think?
A life coach can help someone examine their thinking by reflecting their own words back to them and helping them recognise patterns they may not notice on their own.
Amanda says people can have “light bulb moments” when they hear their own words reflected back. They may realise they are talking themselves into failure or talking themselves out of success.
That reflection can be valuable because the client is hearing the language they are already using and seeing how it may be shaping their actions.
In practical terms, that awareness can help a client challenge assumptions, clarify what they want, and work out a more useful plan. Amanda sees those mindset shifts as a major part of how coaching can create change.
How Do You Get Started With Jim’s Life Coaching?
Someone interested in Jim’s Life Coaching can call 131 546 or submit an enquiry to organise a discovery session.
Amanda says the discovery session can be used to look at some of the client’s biggest pressing problems and decide where to go from there.
For someone considering coaching, that first conversation is a chance to explain what is happening, identify the main issue, and understand how the coaching process may help.
People interested in building their own coaching business can also explore the Jim’s Life Coaching franchise opportunity and learn more about the franchise model and available support.
The next step is simple: contact Jim’s Life Coaching, explain what you want help with, and start with a discovery conversation.