Jim Penman

Jim Penman is the founder and CEO of Jim’s Group, one of Australia’s largest franchise networks, with more than 5,800 franchisees across 50+ service divisions.

Jim started a part-time gardening business while completing his PhD in history at La Trobe University before turning it into a full-time mowing business in 1982.

In 1989, he began franchising the business as Jim’s Mowing, which later expanded into the Jim’s Group.

With more than four decades of hands-on experience building and operating service businesses, Jim writes about franchising, small business, customer service, leadership and the lessons he has learned building the Jim’s network.

Jim remains actively involved in the business and regularly speaks directly with franchisees and customers.