In short: Jordan Rogerson started a Jim’s Mowing franchise in Tasmania while continuing to work at a petrol station, then documented the experience through his Jordan’s Mowing YouTube channel. Within his first couple of months, he said YouTube had brought him six jobs, he had work booked about three weeks ahead, and one three-day week produced just over $2,000 in revenue.
In a Jim’s Podcast episode, Jordan Rogerson explains how he is building a Jim’s Mowing franchise in Tasmania, while still working at a petrol station and using an iPhone 17 Pro Max, CapCut, Google Drive and YouTube Studio to document the business and learn faster.
Jordan’s early Jim’s Mowing franchise experience shows what starting part-time can look like when a new operator combines training, local support, supplied leads and public documentation. He said six jobs came through YouTube, several became regulars, and he had work booked around three weeks ahead. This article covers why he joined, what he has learned about quoting and mowing, how his YouTube system works, and where Jim’s Group support fits into the first few months.
Watch the full episode below, or keep reading for the key takeaways.
Why Did Jordan Rogerson Choose a Jim’s Mowing Franchise?
Jordan did not come from a professional gardening career. He was working at a petrol station when a Jim’s operator who regularly came in started talking to him about the work.
That conversation began around 12 to 18 months before Jordan joined. The operator told him he enjoyed the work, had plenty to do, could make good money and had more control over his time.
Jordan wanted something more physical. He later spent a few days with Matt Cannon, a family connection who had been doing the work for about three years, to see the business more closely.
That gave him a clearer view of the financial side and daily work. Jordan decided the model suited him, completed Jim’s training, and started building the business while keeping his petrol station job.
For anyone considering the same path, Jim’s Group explains the process in its guide to owning a Jim’s franchise and its franchisee training program.
How Is YouTube Helping Jordan Win Jim’s Mowing Customers?
Jordan’s most unusual technical system is not a mower. It is the way he uses an iPhone 17 Pro Max, CapCut, Google Drive, and YouTube Studio to turn day-to-day work into long-form content.
He films most footage on his phone, transfers it through Google Drive and edits on CapCut. He said one hour of footage can reach about 10 gigabytes and a full upload can take around four hours.
YouTube Studio shows him how often people see a thumbnail and click, and how long they keep watching. Jordan uses those figures to judge whether titles, thumbnails and videos are holding attention.
That system has produced a measurable business result. Jordan said six jobs came through YouTube, with several becoming regular customers.
Some customers had watched him for an hour to an hour and a half before contacting him, so they already knew his personality and how he worked.
Pro Tips:
- Film what genuinely happened instead of trying to make every job look perfect.
- Watch thumbnail clicks and viewing behaviour before changing a format that already works.
- Keep titles and thumbnails simple. Jordan said his strongest videos often use his face in a Jim’s shirt with a small amount of text.
What Support Do New Jim’s Mowing Franchisees Receive?
Jordan called the support network “easily” the best part of Jim’s. He said he could ring or message franchisors and other people in the organisation when he needed help.
He also valued the leads and the brand.
In his words, “getting work just given to you is awesome,” while the Jim’s name made building credibility easier than starting as an unknown mowing operator.
That support does not remove the need to learn. Jordan said Jim’s training covers a lot, but a new franchisee still has to put the information into practice and make mistakes.
Quoting has been one of his biggest learning areas.
Jordan estimated that he may underquote by around 10% on much of his early work because new operators often want to win the job.
His developing rule is to decide the minimum price that makes a difficult job worthwhile. For a large clean-up that may take a full day, he used $1,000 as an example.
Readers comparing costs and structure can review how franchising fees work and how much a Jim’s franchise can earn.
How Much Work Was Jordan Getting in His First Months With Jim’s Mowing?
Jordan’s interview took place while he was still new to the business and working through winter.
Even so, he said he was completely booked for the current week and the next week, with work already scheduled into the week after that.
He was doing Jim’s work three days a week. In one of those weeks, he said he made just over $2,000 across three days.
That week included two larger clean-up jobs that took most of two days, plus four mowing jobs.
Jordan said well-quoted clean-ups can produce around $800 to $1,000 in a day, although he stressed that large clean-ups do not happen every day.
Customers can view the broader Jim’s Mowing service page for local mowing and garden services.
How Did Jordan Build Nearly 8,000 YouTube Subscribers After Nine Videos?
Jordan had spent three to four years practising content creation through Twitch, food videos and Jordan’s Kitchen on TikTok before launching Jordan’s Mowing.
Those earlier attempts taught him titles, thumbnails, hooks and on-camera delivery.
When he launched the mowing channel, he told only about five people because he wanted genuinely interested viewers to find it.
After nine videos, Jordan had nearly 8,000 subscribers and had become monetised.
Jordan still aims for one long-form upload a week.
The channel also gives him practical feedback. Viewers point out mistakes, experienced operators offer advice, and Jordan says that has helped him learn faster.
How Does a Jim’s Mowing Franchise Compare With Going Independent?
| Feature | Standard Independent Contractor | Jim’s Professional Standard |
| Training | Must source training or learn mainly through personal trial and error | Starts with Jim’s training, then applies it on the job |
| Lead generation | Must generate enquiries independently | Can receive leads through the Jim’s system |
| Brand trust | Starts with the reputation of the individual business | Operates under the established Jim’s brand |
| Support | May rely on personal contacts or paid advisers | Can contact franchisors and the wider Jim’s support network |
| Customer recourse | Depends on the contractor’s own policies | Service sits within Jim’s professional standards and the Jim’s National Guarantee |
“Jordan Rogerson, Jim’s Mowing franchisee in Tasmania: ‘I would say that the support network easily is the best part of Jim’s.’“
Frequently Asked Questions
Jordan said he had received six jobs directly through YouTube. He also said several customers became regulars and other leads followed from people he had worked for through the channel.
Jordan said he made just over $2,000 in one three-day week. That week included two major clean-up jobs and four mowing jobs, so it is his specific example rather than a guaranteed weekly result.
He films mainly on an iPhone 17 Pro Max, transfers footage through Google Drive, and edits with CapCut. He also uses YouTube Studio to monitor thumbnail clicks and how long viewers watch.
Quoting is one of the biggest challenges he identified. He estimated he may underquote by about 10% on many early jobs and said he is learning to set a minimum price that makes difficult work worthwhile.
He said the support network is “easily the best part of Jim’s”. He also highlighted leads, branding, and the ability to contact people across the group for help.
Key Takeaways
- Jordan started Jim’s Mowing while still working at a petrol station and learning the trade.
- He said six jobs came through YouTube, with several becoming regular customers.
- One three-day week produced just over $2,000 in revenue.
- He uses public feedback, Jim’s training, and the support network to improve mowing, quoting, and business decisions.
- His content workflow uses an iPhone 17 Pro Max, CapCut, Google Drive, and YouTube Studio.
Ready To Take The Next Step With Jim’s?
Need Help With Your Lawn Or Garden?
Jordan’s story shows how local Jim’s Mowing franchisees build their businesses around customer relationships, reliable service and practical lawn and garden work.
Whether you need regular mowing, garden maintenance or a larger clean-up, you can connect with a local Jim’s Mowing professional backed by Jim’s service standards and National Guarantee.
Request your free quote from Jim’s Mowing today.
Thinking About Starting a Jim’s Mowing Franchise?
Jordan started while still working another job, learned through training and practical experience, and used the Jim’s brand, leads and support network as he built his customer base.
His experience also makes one thing clear: the system provides the structure, but franchisees still need to practise, quote properly, look after customers and keep improving.
Learn more about joining Jim’s Group at jims.net or call 131 546 today.