Meet Theron!
Theron Vassiliou is Regional Franchisor for Jim’s Pool Care in the Melbourne Region – encompassing blue-chip areas of the inner city northern suburbs, eastern suburbs and south/bayside areas.
Before joining Jim’s Pool Care, Theron spent many years in corporate roles, including senior management. Like many people, he was looking for something different: more freedom, more control, less corporate stress and a better lifestyle, but also strong income potential.
After researching a range of business and franchise options, Theron joined Jim’s Pool Care in late 2020. He quickly discovered that pool care was not only a practical and profitable business opportunity, but also genuinely enjoyable work. The mix of outdoor work, problem-solving, customer service and business ownership suited him immediately.
Today, Theron is both a working Jim’s Pool Care Franchisee and Regional Franchisor. He continues to work “on the tools” with his own clients while also helping new franchisees enter the industry, build confidence and grow successful businesses of their own.
About Theron Vassiliou
Theron’s path into Jim’s Pool Care started after a long period of research and consideration. Having worked in commercial corporate roles, including marketing and senior management, he understood the pressures that come with corporate life: the meetings, reporting, office environment, politics and constant demands.
Pool Care offered a very different kind of working life.
Rather than being tied to a desk or office, Theron found himself working outdoors, solving real problems for customers, learning practical technical skills and building a business where every hour of effort contributed directly to his own success.
His business grew quickly, and in 2023 Theron was awarded Jim’s Pool Care National Franchisee of the Year. The award recognised not just business growth, but also his commitment to customer service, strong business practices and willingness to share ideas with others in the Jim’s Pool Care system.
Theron’s experience as a franchisee shapes the way he supports others. He understands what it is like to make the move from another career into pool care, learn the technical side of the industry, build confidence with customers, and develop a business that can suit your lifestyle
Why Theron Chose Jim’s Pool Care
Theron did not originally set out to join the pool industry. After looking at a number of business options, he was introduced to the market by a peer then began researching the major pool care franchise brands.
What stood out about Jim’s Pool Care was the balance between independence and support.
Franchisees have the freedom to build their own businesses, while still being backed by the Jim’s brand, structured systems, technical training, supplier support and an established franchise model. For Theron, that combination made Jim’s Pool Care the best fit.
The change proved to be more rewarding than expected. The work was varied, the pace was more relaxed, the days were different, and the opportunity to build strong earnings without the same level of corporate stress was a major part of the appeal.
As Theron puts it, when you enjoy what you do, it often does not feel like work.
Supporting New Franchisees in Melbourne
As Regional Franchisor for Melbourne, Theron is focused on finding suitable franchisees and helping them grow.
New franchisees are supported with extensive training, ongoing guidance, practical systems and proven processes that make it easier to get started and operate professionally. Theron also brings his own lived experience as a successful franchisee, which means his support is practical, grounded and based on what works in the field.
Jim’s Pool Care franchisees learn a broad range of skills, including pool water chemistry, plumbing, equipment, heating, automation, customer communication and business management. While some of that may sound daunting at first, the training is designed to make the transition achievable, even for people coming from completely different industries.
Theron believes some of the most important qualities for success are communication, curiosity and drive. Technical skills can be taught, but successful operators are usually people who enjoy solving problems, dealing well with customers, learning new things and taking ownership of their results.
The Melbourne Franchise Opportunity
Melbourne has strong, year-round demand for professional pool care services. Across the region, Jim’s Pool Care provides swimming pool maintenance, equipment sales, servicing, repairs, chemicals and practical advice to help customers keep their pools healthy, efficient and ready to use.
For the right person, a Jim’s Pool Care franchise can offer a rare mix of practical work, customer relationships, business ownership and lifestyle flexibility.
Theron is particularly interested in speaking with people who may be feeling the same way he once did: over the corporate grind, ready for something more satisfying, and looking for a business where their effort directly benefits them.
The opportunity can suit people from corporate, trade, sales, service, management or completely different backgrounds. What matters most is the willingness to learn, communicate well, provide great service and build a business with care and consistency.
Working for Yourself, Not by Yourself
One of the strengths of Jim’s Pool Care is that franchisees are not left to figure everything out alone.
Theron values the way Jim’s Pool Care operators share ideas, compare notes and support each other through training, conferences, supplier briefings and informal conversations. The industry continues to evolve, especially in areas such as pool automation, heating and equipment technology, which creates ongoing opportunities to learn and offer better solutions to customers.
That sense of shared knowledge is important to Theron. He believes that even one good idea can make a meaningful difference to a business, and that strong systems become better when successful operators are willing to share what they have learned.
A Message From Theron
If you are thinking about joining Jim’s Pool Care, Theron’s advice is simple: take the time to have a proper conversation and understand the opportunity.
For people who are motivated, practical and ready to build something of their own, Jim’s Pool Care can offer a rewarding career change, strong business potential and a far better working lifestyle than many people expect.
Theron made the move himself, built a successful business, and now helps others do the same.
Contact Theron for a confidential chat about Jim’s Pool Care franchise opportunities in the
Interested in starting your own Jim’s Pool Care franchise with Theron and his team?
Enquire Now or call 131 546 to request an information pack