Enoh Bajramovski, franchise owner of Jim’s Mowing Reservoir Central, recently shared valuable insights about building a thriving business through persistence, marketing, and leveraging the Jim’s brand.
At just 25 years old and only months into his journey, Enoh has already hit impressive revenue milestones and developed a strong local presence that every franchise owner can learn from.
Hitting the Ground Running
Coming from a background in real estate, Enoh knew the importance of presentation and client communication.
That experience gave him an edge when he joined Jim’s Group earlier this year.
“It’s been really positive,” he told interviewer Joel Kleber.
“In the last couple of months, it’s been really, really good. Interestingly enough, I’ve been able to put on one casual staff member already, so that’s really exciting.”
The results speak for themselves.
In just his third month, Enoh recorded more than $21,000 in turnover.
“Most people think real estate is lucrative,” he said.
“Let me tell you what, this is very lucrative.”
The Power of the Jim’s Brand
One of the biggest surprises for Enoh has been the immediate credibility that comes with the Jim’s logo.
“The biggest thing when I can go out and meet a client is the branding behind it,” he explained.
“Being new to the business but having that brand behind me, it’s such a powerful aspect to have.”
Jim’s Group, Australia’s largest franchise network with more than 5,500 franchisees, also offers a flat monthly fee structure that allows operators to grow without handing over a percentage of their earnings.
“Jim doesn’t take any percent of your income,” Enoh clarified.
“You’ve just got your set franchise fee, which is very minimal in comparison to the sort of numbers you can do.”
Marketing That Works
While many franchisees rely heavily on leads, Enoh takes a proactive approach.
Each week, he commits to 500 letter drops, 50 door knocks, and regular posting on Instagram and Facebook.
“It doesn’t take all that long,” he said.
“If you’re at a job site and you’re doing the work regardless, you might as well just set up the camera, put it on a time-lapse, and record yourself. With technology nowadays, video editing and uploading is so easy.”
That effort has paid off.
“Through Instagram, I’ve been able to generate about $7,000 worth of work,” Enoh revealed.
He also secured a referral partnership with a handyman who now sends him all his gardening jobs.
Door knocking has proven equally valuable.
“There’s a lot of overgrown gardens,” he said.
“If you were just to go and door-knock and meet these people and offer a free quote, a lot of the time you actually get them. And then typically you can turn that client from a single to a regular by just asking the question.”
Learning and Expanding Services
Though he’s new to the industry, Enoh hasn’t shied away from taking on big projects.
From mulching and hedging to turf laying and backyard excavations, he’s tackled jobs well beyond standard lawn mowing.
“If you’re unsure, you can get a more experienced franchisee to come out with you just to show you how it’s done. Once you do it once or twice, you get a good idea,” he explained.
He’s also embraced upselling as a way to add value.
“If I’m mowing a lawn and I see moss or a build-up in the gutters, I’ll say, ‘When’s the last time you had your gutters cleaned?’ A lot of the time, you actually win that business as well because you’ve highlighted a concern they hadn’t thought of.”
Advice for Future Franchisees
For those considering franchising, Enoh’s advice is clear.
“You need to be proactive. You can’t be lazy,” he said.
“If there’s a day when you haven’t got jobs lined up, don’t sit at home. Get out there and do letter drops, door knocks, and reach out to people on Facebook. There’s always something you can be doing.”
Looking ahead, Enoh’s goal is ambitious but realistic: “A few years down the track, I’d love to be turning over half a million dollars a year.”
Takeaway for Franchise Owners
Enoh’s story highlights three practical lessons for Jim’s franchisees:
- Be proactive with marketing, both online and in person.
- Use the Jim’s brand to establish trust quickly.
- Stay open to learning and expanding your service offerings.
As Enoh put it, “Australia is a blue-collar country. If you’re not afraid to get your hands dirty and work a bit of hard yakka, there’s a lot of money to be made.”
For anyone interested in building a business with the backing of a trusted brand, Jim’s provides the systems, support, and brand power to help you succeed.
To learn more, visit jims.net.