Under Brett Blair’s leadership, Jim’s Pool Care has reached a major milestone of 150 franchisees across Australia, marking nearly 20 years of steady growth and innovation!
From Humble Beginnings to a National Brand
Jim’s Pool Care started in Western Australia in 2004 as part of the wider Jim’s Group network.
Four years later, Brett and his wife took ownership of the division with a vision to create a business that offered freedom and support for everyday people.
“When we started out, we knew there was a big opportunity to build something special,” Brett said.
“We wanted to create a franchise system where people could be in business for themselves, but not by themselves. That philosophy has shaped everything we’ve done for the last 17 years.”
Today, Jim’s Pool Care operates nearly everywhere in Australia, providing mobile pool servicing, equipment repairs, and maintenance for thousands of homeowners.
Every franchise is independently owned, but each one benefits from the collective systems, support, and reputation of Jim’s Group, which now includes more than 5,500 franchisees across 50 divisions.
A Family-Driven Team Behind the Growth
Behind the growth of Jim’s Pool Care is a strong sense of teamwork and family.
Brett credits his wife, his daughters, and the division’s dedicated franchisors for helping the brand reach this milestone.
“I’m incredibly grateful to my wife, my daughters, and the entire Jim’s Pool Care team,” Brett said.
“This milestone isn’t just about numbers. It’s about people. It’s about every franchisee, franchisor, and supplier who believed in what we were building together.”
He also emphasized the importance of the division’s culture of support.
“It’s been amazing watching people start out a little unsure, build confidence through our training and mentoring programs, and eventually become confident business owners. Their success stories are what make this job so rewarding.”
Proven Systems That Drive Franchise Success
The success of Jim’s Pool Care comes down to structure and innovation.
Over the years, the division has invested heavily in technology, training, and supplier partnerships to ensure every franchisee can succeed.
“From training to supply chain relationships, we’ve made sure our systems are built to help franchisees grow,” Brett explained.
“We also love feedback from new and existing team members, because when our franchisees win, we all win.”
Franchisees benefit from comprehensive onboarding, marketing support, and easy-to-use systems for quoting and scheduling.
This foundation allows owners to focus on customer service, which remains the cornerstone of the business.
Building Strong Partnerships and Customer Trust
Brett also credits long-standing partnerships with suppliers for much of Jim’s Pool Care’s success.
These relationships give franchisees access to the latest in pool technology, from robotic cleaners and smart chlorinators to eco-friendly systems.
“Our suppliers and training partners play a huge role in helping us deliver the best outcomes for customers,” Brett said.
“It’s a true team effort that flows all the way from our franchisees to the pool owners we serve.”
With an estimated one million pools in Australia, Brett sees endless opportunity ahead.
“Pool owners are busier than ever, and they want to relax and enjoy their weekends. That’s where we come in,” he said.
The Road Ahead for Jim’s Pool Care
While hitting 150 franchisees is a major achievement, Brett says the journey is far from over.
“Our goal isn’t just to grow in numbers, but to help every franchisee build a profitable, sustainable business that they’re proud of,” he said.
“200 franchises are definitely in the foreseeable future, but what matters most is helping our people succeed.”
Brett’s advice for franchise owners is simple: focus on people first.
“If we continue to put our franchisees first and provide great customer service, the rest will take care of itself.”
To learn more about joining Jim’s Pool Care or other divisions under Jim’s Group, visit jims.net.
Common Questions About Jim’s Pool Care
Q: How many Jim’s Pool Care franchisees are there?
Jim’s Pool Care recently celebrated 150 local owner-operators across Australia, making it one of the fastest-growing divisions within Jim’s Group.
Q: What services does Jim’s Pool Care provide?
Franchisees offer mobile pool servicing, chemical testing, equipment repairs, heating systems, and green pool recovery.
Q: Do franchisees receive training and support?
Yes. Jim’s Pool Care provides full training, marketing support, and ongoing mentoring to help franchisees grow successful businesses.
Q: How can I join Jim’s Pool Care?
You can learn more about franchise opportunities and available territories at jims.net.
Listen Now:
- Watch Brett Blair’s interview from the Jim’s Pool Care Mobile Pool Shops YouTube channel.
- Where to subscribe: Jim’s Podcast Website | iTunes | Spotify | YouTube