About SIMON FARMER
Simon Farmer is the driving force behind Jim’s Pool Care in Western Australia, leading the region with a strong focus on Perth and its surrounding metro areas, including the Peel Region.
With more than 22 years in the business, Simon’s journey started on the ground as a franchisee. Over his first seven years, he built hands-on experience running his own successful operation, gaining a deep understanding of what it takes to grow and sustain a pool care business. That practical foundation is a big part of what makes him such an effective leader today.
Before joining Jim’s, Simon worked as a programmer analyst—an experience that shaped his analytical thinking and problem-solving approach. He brings that same structured mindset into the business, helping franchisees navigate challenges, streamline operations, and build efficient, scalable businesses.
Simon became the natural choice to lead Western Australia and the Perth market because he combines real-world franchise experience with strategic thinking and long-term industry knowledge. He understands both the day-to-day realities of the job and the bigger picture of growing a network.
Read this article to learn about Simon Journey on Jim’s Pool Care.
Why SIMON Chose Jim’s Pool Care
Under his leadership, WA—particularly Perth’s northern suburbs—has emerged as one of the strongest growth regions for Jim’s Pool Care. Demand is high, with a significant number of unserviced leads currently coming through. That means there are customers actively seeking services but missing out due to limited capacity.
For new franchisees, this isn’t just potential—it’s immediate opportunity. With Simon’s guidance and an established demand already in place, new operators can step in and start building a profitable business from day one, same opportunity — building a successful business while enjoying the lifestyle that comes with working for yourself, but not by yourself.
