Heidi Yi started her Jim’s Laundry Services franchise and saw strong momentum within two weeks.
She credits structured training, fast support, and a simple pickup-and-drop-off process that customers love.
She also shows how reliability and a clear service guarantee turn first jobs into rebookings.
Introduction
In this Jim’s Podcast episode, Joel Kleber speaks with Heidi Yi from Jim’s Laundry Services, Miranda.
She is two weeks into business in Sutherland Shire, New South Wales.
Heidi explains how she built confidence fast while still learning the system.
Why Did Heidi Choose A Jim’s Laundry Services Franchise?
Heidi says her top driver was health.
Time freedom came next.
She wanted control over her schedule and fewer weekends.
She set her work week as Monday to Thursday.
That gives her Fridays free for life admin and recovery.
“Health comes first and time freedom.”
What Training And Support Helped Heidi Start Fast?
Heidi completed four days of training at Jim’s HQ.
She then continued training with a Sydney trainer.
She took notes during training and used them to train her employee.
She says fast answers from the team reduce decision stress.
Key support points Heidi highlighted:
- Logistics and communication were organised end-to-end
- Trainers and the division team replied the same day
- She could ask, “Is this the right way?” and move forward quickly
Heidi says the training auditorium had over 100 new franchisees.
How Did Heidi Handle Workload Spikes In Her First Two Weeks?
Heidi hired an employee before she even started.
She says that an extra pair of hands changed what she could accept.
One week was quiet, then the next week surged.
Because she had help, she felt confident saying yes.
Key lesson for new franchisees:
- If you expect variable demand, plan support early
- Notes and checklists help you train others faster
- Capacity gives you confidence when urgent jobs appear
What Services Does Jim’s Laundry Services Provide For Customers?
Heidi explains that the offering is flexible.
Customers can choose what they need.
She focuses mainly on washing, drying, folding, and ironing.
Service options:
- Wash, dry, fold
- Ironing
- Dry cleaning
- Domestic, NDIS, and commercial clients
Heidi says the big value is time saved.
Customers reclaim evenings that would otherwise be spent on housework.
“I’m helping customers free up their time.”
How Does The Pickup And Drop-Off Process Work?
Heidi describes a simple, low-friction process.
Customers can leave laundry out even if they are not home.
What happens at pickup:
- The customer leaves a basket of clothes at the front
- Heidi transfers it into the blue Jim’s laundry bag
- One bag fits about two baskets of laundry
Heidi says one basket is roughly what fits a 10kg washing machine.
How Did Heidi Win Trust In A Competitive Local Area?
Heidi says her area has many laundry services.
Her advantage is personal trust plus the Jim’s standard.
She takes a calm approach to marketing and relationships.
She prefers people to know her first, then choose her.
Trust signals she leaned on:
- Being known locally from past cleaning work
- Friendly, consistent social media videos
- Satisfaction guaranteed, and willingness to redo work
“Relax. Let people come to you.”
What Did Heidi Learn About Tough Stains And Special Instructions?
Heidi says commercial kitchen uniforms can be the hardest.
They often have sweat, sauces, and dried-on food after a week.
Her approach is careful and label-led.
She also follows customer instructions, especially for urgent hygiene needs.
Real examples from the episode:
- Tough kitchen stains may need an overnight soak
- She may spot-treat with a small amount of bleach when suitable
- An NDIS job required a 65°C hot wash to “kill bugs.”
- One item was damaged, but expectations were clear upfront
How Does Heidi Use A 100% Guarantee To Drive Repeat Bookings?
Heidi sets expectations, then stands behind the result.
If a stain remains and soaking was included, she offers to redo it.
She says this reliability is what customers remember.
It also makes rebooking easier because trust is already earned.
“If they’re not happy… I’ll redo it. No charge.”
HowTo: A Simple Laundry Pickup-To-Return System Heidi Uses
Step 1: Confirm What The Customer Wants
- Ask if it is wash, dry, fold, iron, or a mix.
Step 2: Collect Laundry From The Home
- Transfer baskets into the blue Jim’s laundry bag at pickup.
Step 3: Wash To The Required Standard
- Follow care labels and customer instructions carefully.
- Use appropriate detergent and antibacterial products when required.
Step 4: Dry, Fold, And Iron As Quoted
- Keep scope aligned to the quote to avoid confusion.
Step 5: Return And Rebook
- Drop off on time.
- If something is not right, offer a rewash when it was included.
What Business Habit Helped Heidi Protect Her Time Early?
Heidi tested doing invoicing herself in Xero.
She says it took two hours and delayed her.
So she chose to outsource paperwork fast.
She contacted Jim’s Bookkeeping and arranged face-to-face Xero training.
Why this matters for franchise owners:
- Admin can quietly steal your best hours
- Outsourcing protects energy and service quality
- Training on templates speeds up quoting and invoicing
“Anything that’s going to consume my time… I outsource.”
What Does The Pay For Work Guarantee Signal For New Franchisees?
Heidi says the laundry pay-for-work guarantee is $1,300.
She says she already went above that in her second week.
She also told the franchisor she wanted time to learn first.
Her focus was on learning the system, then scaling up confidently.
“I’ve already gone above that this week.”
FAQ
What Is A Jim’s Laundry Services Franchise?
It’s a local laundry pickup-and-delivery business backed by Jim’s systems, training, and support.
What Services Can Customers Choose From?
Heidi mentions wash, dry, fold, iron, and dry cleaning options.
How Much Laundry Fits In A Jim’s Laundry Bag?
Heidi says the blue bag fits about two baskets, roughly equivalent to two 10kg loads.
How Does Jim’s Laundry Help Busy Households?
It saves time after work, so families can rest instead of doing laundry at night.
What If A Stain Does Not Come Out?
Heidi says she will rewash when it was part of the quoted service.
Key Takeaways
- A Jim’s Laundry Services franchise can build momentum quickly with strong support.
- A simple pickup process removes friction for busy customers.
- Clear standards and a 100% guarantee encourage rebookings.
- Tough stains require label checks, soaking, and clear expectations.
- Outsourcing admin early protects time and improves service consistency.
Want to hear Heidi’s full story?
Watch the full podcast episode to hear how Heidi Yi started Jim’s Laundry Services fast with training, support, and a simple service system.
Interested in starting your own laundry business?
Learn more about joining Jim’s Group at jims.net or call 131 546 today.