If you’re looking for a real business with real support and serious potential, look no further than Jim’s Mowing.
If you want proof that it works, look at Matt Watts—a former retail executive turned Jim’s Mowing Divisional Manager who rebuilt an underperforming region and now leads over 60 successful franchisees in Western Victoria.
Matt Watts: From Retail Executive to Jim’s Mowing Franchise Leader
Matt spent over 20 years working with major brands like Coles, Shell, and Caltex.
He built his career in corporate retail, managing large teams and flying weekly across the country.
“I started as a store manager and worked my way up… It was a grind, and I knew I wanted something different.”
That “something different” came in 2019 when Matt took a chance on Jim’s Mowing.
He stepped away from corporate life and took over the Western Victoria region as a regional franchisee.
“I worked with Jim Penman for a couple of years as his right-hand man… and it’s been an incredible journey ever since.”
Rebuilding a Jim’s Mowing Franchise Region from Scratch
When Matt took over, the region was struggling.
The customer base was low.
Franchisee support was lacking.
“The region was probably undersold, and the support wasn’t there. I had to come in and basically rebuild it from the ground up.”
His approach? Communication, mentorship, and non-stop support.
“It’s all about relationships and communication… I make sure they know I’m there for them seven days a week.”
He paired new franchisees with experienced ones.
He held face-to-face meetings.
He answered questions fast.
Now, the region is strong—and still growing.
“We’ve got a great group of guys who are hungry, motivated, and proactive.”
What Matt Watts Looks for in a Jim’s Mowing Franchisee
Not everyone is the right fit.
Matt is selective.
He wants franchisees who are ready to run a real business.
1. Business Acumen
“It’s not just about mowing lawns. It’s about managing the whole operation—from sales to service to admin.”
2. Proactivity
“They’re not just waiting for the phone to ring. They’re out there chasing work and building something.”
3. Strong Communication
“You’ve got to work with customers, other franchisees, and the head office. It’s a people business.”
Matt also stresses cultural fit.
He’s not afraid to turn away candidates who don’t align with the team or the brand.
How Jim’s Mowing Franchisees Make Real Money
Matt is clear: income isn’t capped. It’s up to you.
“It can be as big as you want it to be. The harder you work, the more money you make.”
He highlights success stories like James.
He started with just 13 clients.
He now has over 120 and has sold splits to grow and reinvest.
“He’s sold a split of about 40 clients and still has 120. That’s someone who’s really used the system well.”
Matt Watts’ Role as Jim’s Mowing Divisional Manager
In addition to his region, Matt is now Divisional Manager for the entire mowing division.
He works closely with Jim Penman and the national support team.
“I’m the intermediary… building culture and driving better results across all departments.”
He’s focused on growing franchise numbers, boosting service quality, and building long-term success.
“Customer experience is a big one for me. I’ve parted ways with franchisees over service issues. We take that seriously.”
Why You Should Join Jim’s Mowing
With Matt leading the charge, Jim’s Mowing Western Victoria has become a case study in franchise success.
Whether you’re a tradesperson, a manager, or someone looking for a better life, this is a real opportunity.
Here’s why it works:
- Strong brand recognition
- Full training and mentorship
- Flat fees, not percentage-based royalties
- A growing customer base
- Ongoing support from people who care
“If you’ve got the right attitude, the right skills, and the right work ethic, the opportunities are endless.”
Start Your Jim’s Mowing Business Today
Ready to take control of your time and income?
📞 Call 131 546 or visit jims.net/own-a-franchise to get your free info pack.
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