Jim’s Pool Care Surpasses 150 Mobile Pool Shops Across Australia

March 13, 2026

National franchise network continues strong growth with sights set on 200 locations by 2027

BRISBANE, AUSTRALIA — October 2025: Jim’s Pool Care, a division of the iconic Jim’s Group, has reached a significant milestone, surpassing 150 mobile pool shop franchisees operating across Australia.

The achievement reflects strong national demand for professional mobile pool services, with more than 20 new franchisees joining the network in the past 12 months. The business is forecasting continued expansion, with a further 25 new franchisees expected to launch in 2026 as it moves toward an ambitious goal of 200 franchise locations by the end of 2027.

Jim’s Pool Care originally began in Western Australia in 2004, before entering a new era of growth when Brett and Kelli Blair took ownership in 2008. Under their leadership, the division has grown into one of the most recognised and respected names in Australia’s pool service industry.

“I’m incredibly proud of every franchisee and franchisor who has invested in Jim’s Pool Care and built a successful business and valuable asset for themselves,” said Brett Blair, CEO & General Manager of Jim’s Pool Care Australia.

“It has been inspiring to see so many people start their journey unsure of what’s possible, and then grow into confident, professional business owners. Their success stories are what drive us to keep improving the system and supporting the network.”

Over the past 17 years, the Blairs have focused on strengthening the franchise system through improved training programs, stronger supplier partnerships, and enhanced support structures. The result is a thriving national network where franchise owners benefit from shared knowledge, collective buying power, and the trusted reputation of the Jim’s brand.

“We’re incredibly grateful for the ongoing support from our franchisees, franchisors and supplier partners,” Brett added. “And of course, a huge thank you to the thousands of customers across Australia who trust us with their pools every week.”

Jim’s Pool Care operates a unique “mobile pool shop” model, bringing professional pool services directly to customers’ homes. Franchisees provide a full range of services including:

Regular pool servicing and maintenance
Green pool recovery
Pool equipment repairs and installation
Pool heating solutions
Robotic cleaner supply and demonstrations
Water testing and pool chemicals
Pool blankets, accessories and equipment

As part of the Jim’s Group, which now has more than 5,000 franchises nationally, Jim’s Pool Care continues to set the benchmark for professionalism, reliability and customer service within the Australian pool care industry.

With strong franchisee demand and a growing customer base, the future for the division looks brighter than ever.

About Jim’s Pool Care

Jim’s Pool Care is a leading division of the Jim’s Group, providing professional mobile pool services across Australia. With over 150 franchisees nationwide, the company offers expert pool cleaning, maintenance and equipment solutions backed by trusted local owner-operators.

Since 2008, under the leadership of Brett and Kelli Blair, Jim’s Pool Care has built a strong and supportive culture that empowers franchisees to succeed while delivering exceptional service to pool owners across the country.