Meet Benn Ward – Jim’s Mowing Regional Franchisor
Meet Benn!
Benn Ward is the regional franchisor for Jim’s Mowing Geelong, Surf Coast, and Bellarine, one of the strongest regions in the Jim’s Mowing division.
With nearly 30 years in the system, Benn has grown his region to over 90 franchisees, making it one of the most successful and community-driven networks in Australia.
About Benn Ward
Benn’s Jim’s journey began in 1997, fresh out of high school. At just 18 years old, he bought his first Jim’s Mowing franchise, becoming one of the youngest franchisees in the system. By 24, he had stepped into a franchisor role, overseeing 25 franchisees, and steadily expanded his region to what it is today.
What sets Benn apart is his focus on people first. He believes the key to long-term success lies in bringing good people into the business, supporting them through challenges, and fostering a culture where franchisees help each other thrive. In his region, it is not unusual to see three Jim’s trailers on the same street, with operators high-fiving and working together rather than competing.
Benn’s leadership style is built on support, accessibility, and trust. Franchisees know they can call him anytime, whether it is for practical business advice, customer challenges, or simply to talk things through. His region has one of the strongest reputations for satisfied franchisees, with many operators staying long term, scaling their businesses, and even specializing in services like landscaping or gutter cleaning.
Under Benn’s guidance, new franchisees are given every opportunity to succeed. From trial days with experienced operators, to structured training, to building local supplier networks, Benn ensures every newcomer is set up with the knowledge, support, and confidence they need. His philosophy is simple: if you enjoy the work, value customer relationships, and stay smart with money, success will follow.
Today, Benn continues to build on decades of experience, mentoring franchisees and ensuring Jim’s Mowing remains not just a job, but a proven pathway to financial security, lifestyle freedom, and community connection.