Ronny and Miriam Marin, owners of Jim’s Cleaning Gordon in New South Wales, recently shared valuable insights about growth, leadership, and teamwork that every franchise owner should hear.
Their story is proof that hard work, consistency, and community can turn a local business into a thriving operation.
From Independent Operators to Million-Dollar Jim’s Cleaning Success
Before joining Jim’s, Ronny and Miriam had already run an independent cleaning business for 17 years.
Miriam, who moved from Mexico to Australia 24 years ago, said the switch came down to one thing: expansion.
“We were doing SEO and social media for our company, but it was very expensive,” she explained.
“We started researching Jim’s and saw the success our friends in Perth were having. They told us it’s really, really good.”
For Ronny, the results spoke for themselves.
“We were paying a lot for marketing, but we didn’t have as many leads as we got with Jim’s,” he said.
“Now we get good leads every day, Monday to Saturday, and we have a great conversion rate.”
That consistency helped them scale fast.
“Our business runs with about 16 to 20 people, and we’ve passed one million in revenue,” Miriam said proudly.
Building a High-Performing Team with Trust and Training
Growing a large team hasn’t been without challenges, but Ronny and Miriam have built a culture based on communication and respect.
“I always try to be fair with my people,” Ronny said.
“When you have good communication, and you’re clear about what you want, everything runs smoothly.”
Most of their team members are South American, and Miriam says that shared culture makes teamwork easier.
“We have a lot of well-being activities with our team,” she said.
“We share our vision, where we’re at, and what our next goals are. Everyone feels included.”
To maintain quality, Ronny trains every new employee for one to two weeks before assigning them to a team.
“They take photos before and after every job for our records,” he explained.
“If something goes wrong, we tell the client before they find the problem. Most of the time they say, ‘Thank you for being honest.’”
Why Community and Support Are the Secret Ingredients Behind Jim’s Success
One thing Ronny and Miriam value most about Jim’s Group, which now has more than 5,500 franchisees across Australia and New Zealand, is the community.
“We have a WhatsApp group with all the franchisees in our area,” Ronny said.
“If anyone has a problem or a question, we help each other. When you’re independent, you can’t call another company for help, but at Jim’s, we all grow together.”
They also love that Jim’s provides ongoing training and support.
“If you follow the ABC that Jim’s gives you, you will be a success,” Miriam said.
“The formula is already there.”
How Jim’s Cleaning Delivers More Leads and Greater Value Than Going Solo
Ronny says the cost of a Jim’s franchise is more than worth it.
“The franchise fees are very low,” he said.
“A lot of people think they can do it themselves, but it takes years to get consistent clients. With Jim’s, you have leads the next day. In the beginning, we were getting three or four per day.”
Miriam added, “For our SEO, we used to pay $1,500 per month and only get five leads per week. With Jim’s, even in December when we were fully booked, we didn’t pay more than $1,600.”
Expanding Nationwide: How the Marins Took Their Jim’s Cleaning Business Across Australia
The couple has expanded into Perth, partnering with another couple from Argentina who manage operations locally.
“We run the business from Sydney, send leads and clients to them, and it’s going really well,” Ronny said.
They’re also planning new franchises in Adelaide and Brisbane, and even considering Jim’s Dog Wash next.
“We always want to grow and learn more,” he said.
Ronny and Miriam’s Proven Advice for Jim’s Franchisees
After 18 years in business, Miriam’s advice is simple.
“Be consistent,” she said.
“When you have low seasons, ask for help and keep learning. Be passionate about what you do.”
Ronny added, “Be emotionally mature. We all have issues, but our clients expect good service. Follow Jim’s training, ask questions, and never stop improving.”
Their success shows what’s possible with the right mix of persistence, honesty, and community.
As Ronny put it, “Jim’s is a very good company that lets people like us grow.”
To learn more about how you can start your own business with Jim’s Group, visit jims.net.
Common Questions About Jim’s Group
Q: How does Jim’s franchise model work?
Franchisees pay a fixed monthly fee and a small cost per lead. Jim’s doesn’t take a percentage of your earnings, so the harder you work, the more you keep.
Q: How many franchisees are part of Jim’s Group?
Jim’s Group has more than 5,500 franchisees across Australia and New Zealand, making it the largest franchise network in the country.
Q: What kind of support do franchisees get?
Franchisees receive full training, business mentoring, and access to a network of fellow franchisees for advice and support.
Q: Can I run more than one Jim’s franchise?
Yes. Many franchisees, like Ronny and Miriam, expand into multiple territories or even different Jim’s divisions once they’ve built a strong foundation.