In a recent episode of the Jim’s Podcast, Brett Whiting, owner of Jim’s Mowing Perth, explains how moving from a family farming background into Jim’s Mowing gave him consistent income, flexibility, and control. By applying strong work ethic, customer service standards, and Jim’s proven systems, Brett built a profitable business in Western Australia without overcharging customers or sacrificing family time.
Why Did a Farmer Decide to Become His Own Boss?
Brett grew up working on a family farm in regional Western Australia. Farming taught him discipline, long hours, and resilience, but it also came with uncertainty. Income often depended on a single harvest, and effort did not always equal reward.
When Brett and his wife moved to Perth so their eldest could start high school, they began exploring business options that offered stability and flexibility. Brett realised he did not just want to be a gardener. He specifically wanted to be part of Jim’s Group.
That brand recognition mattered. Even before formal research, Jim’s was the first name that came to mind. Training confirmed the decision. Brett explained that even if he had learned nothing else, attending training alone made the trip worthwhile.
What Surprised Brett Most About Running Jim’s Mowing?
The biggest surprise was income.
Brett admitted he was initially sceptical of the numbers discussed during training, especially knowing that Western Australia pricing differs from eastern states. Within weeks, that doubt disappeared.
He explained that the model rewards effort. If you work hard, stay consistent, and maintain a high standard, the income follows. There is no need to overcharge or cut corners.
Just as important was the speed of payment. Coming from farming, where income can take months or years to realise, being paid promptly after completing a job fundamentally changed cash flow confidence.
What Makes Jim’s Mowing Different from Just Cutting Grass?
Brett learned early that mowing and edging are not the real differentiators.
The Jim’s standard in practice
- Presentation matters, including uniform, vehicle, and job finish
- Customer service drives repeat work more than price
- Accountability builds trust at every interaction
Under the guidance of his franchisor, Brett focused on leaving every job proud of the result. That mindset became the foundation of daily operations.
Pro Tips: What homeowners often overlook
- Consistency protects lawns: Regular scheduling prevents stress on turf during extreme heat.
- Soil type dictates services: Perth’s sandy, non-wetting soils require reliable reticulation systems to maintain lawns.
- Tip fees impact pricing: Green waste disposal costs in WA are significant and must be factored transparently.
How Did the Jim’s System Reduce Risk for a New Operator?
Brett described Jim’s as the safest way to be self-employed without being alone.
The system provided:
- Immediate access to consistent leads
- Control over pricing and workload
- Clear accountability through national systems
- A strong support network across franchisees
- Software tools such as Jim’s Online, Xero, and route planning platforms
When Brett encountered unfamiliar jobs, including landscaping, reticulation, or even project management requests, he relied on the Jim’s network to find the right expertise rather than guessing.
Why Local Knowledge Matters in Perth Gardens
Western Australia presents unique challenges. Brett explained that Perth lawns grow differently due to heat, water restrictions, and sandy soil that struggles to retain moisture.
This has led to strong demand for:
- Garden clean-ups during extreme summer conditions
- Reticulation diagnostics and installation
- Landscaping solutions that suit poor soil structure
By understanding these conditions, Brett can recommend the right service at the right time instead of offering generic solutions.
How Does Jim’s Mowing Compare to Going Independent?
| Feature | Independent Operator | Brett’s Jim’s Mowing Perth |
| Brand Trust | Built slowly | Established national reputation |
| Accountability | Limited | Full Jim’s traceability |
| Lead Flow | Self-funded | System-generated leads |
| Support Network | Solo | Franchisee and franchisor backing |
| Income Stability | Variable | Effort-based and consistent |
FAQ: Starting a Mowing Business the Smart Way
Is Jim’s Mowing only suitable for older operators?
No. Brett strongly believes younger people with energy and a work ethic are well-suited to the physical nature of the work.
Can franchisees control their workload?
Yes. Leads can be turned on or off to manage family time, travel, or recovery during busy periods.
Take the Next Step
Need Reliable Garden Help in Perth?
If your lawn or garden needs professional attention from someone who turns up and takes pride in the job, work with a local expert backed by the Jim’s National Guarantee.
Request a free quote from Jim’s Mowing today.
Thinking About Working for Yourself?
Brett’s story shows what is possible when effort meets structure. If you want flexibility, fair income, and strong support without starting alone, explore more about joining Jim’s Group at jims.net or call 131 546 today.