When Esther Tanner first approached Jim’s Group about owning a franchise, she faced an initial setback.
However, her determination and the support of the Jim’s team ultimately led her to find the perfect fit with Jim’s Laundry Services.
Today, Esther is running a thriving business in the regional town of Warrnambool, Victoria, and her story is a testament to the power of perseverance and the value of the Jim’s franchise model.
From Bookkeeping to Laundry: Esther’s Franchise Journey
Esther’s journey with Jim’s Group began during the COVID-19 pandemic, when she was looking to invest in a family business.
Initially, she was drawn to the idea of joining Jim’s Bookkeeping, as she saw it as a practical business skill to have, even if the division didn’t ultimately work out for her.
After researching several franchises and speaking to them in detail, Esther decided that Jim’s Group was the way to go.
However, her initial foray into the bookkeeping division was not a good fit.
Undeterred, Esther began exploring other divisions within Jim’s Group, looking for the right fit.
This is where she encountered her first setback.
Persistence Pays Off: Finding the Right Fit with Jim’s Laundry Services
Despite the initial setback, Esther was determined to find her place within the Jim’s Group.
She decided to attend the franchise expo in Melbourne, where she knew Jim Penman, the founder of Jim’s Group, would be present.
The rest, as they say, is history.
Esther went on to complete the Jim’s Laundry Services training and has since built a thriving business in Warrnambool.
Building a Successful Laundry Business in a Regional Area
Esther’s decision to focus on the Jim’s Laundry Services division has paid off handsomely.
Despite being located in a regional area, she has been able to build a thriving business by tapping into the needs of her local community.
Esther’s approach to running her business is both efficient and family-friendly.
Esther’s commitment to her family is also evident in the way she runs her business.
This personal touch has been a hit with Esther’s clients, especially the elderly.
Leveraging the Jim’s Group Support Network
Esther’s success has been bolstered by the support she has received from the Jim’s Group team.
From the initial training to the ongoing mentorship and guidance, Esther has been able to tap into the wealth of experience and resources available within the franchise.
Esther’s proactive approach has paid dividends, as the Jim’s Group team has provided her with valuable support and guidance.
The ongoing training and support from the Jim’s Group team have also been instrumental in Esther’s success.
Overcoming Challenges and Achieving Success
While Esther’s journey with Jim’s Laundry Services has been largely positive, she has faced some challenges along the way.
One of the biggest hurdles was building brand awareness in her regional market.
But visiting every NDIS provider in her area, and dropping off her business card and brochure, have helped her gain a number of clients.
Esther’s persistence and proactive approach have paid off, and she is now reaping the rewards of her hard work.
Advice for Aspiring Franchisees
For those considering joining the Jim’s Group family, Esther has some valuable advice to share.
“I just trusted that Jim has a huge wealth of experience in business, so he’s definitely worth talking to in person or by phone or email,” she says.
“Jim is available, and he’s a real person that you can chat to. So if anyone’s in doubt and not sure which division, not sure where to start, have a chat with Jim or the office, and they will put you through to him.”
Esther also emphasizes the importance of the Jim’s Group training program.
“Training was invaluable,” she says.
“I encourage anyone who’s interested in business to go along to it. One of the things that Jim said about referrals, he said, ‘I’m going to teach you how to ask for referrals without the fear of being rejected,’ and his line was, ‘Oh, if you know of anyone who needs the service, feel free to put them in touch with me.’ And that really worked as well.”
Esther Tanner’s journey with Jim’s Laundry Services is a testament to the power of perseverance and the support of the Jim’s Group franchise model.
Despite an initial setback, Esther was able to find the perfect fit for her skills and aspirations, and she has built a thriving business that is making a real difference in her local community.
Her story is an inspiration to anyone considering taking the leap into franchise ownership, and it serves as a reminder that with the right mindset and the support of a strong franchise system, success is within reach.
Key Takeaways:
- Esther’s initial foray into the Jim’s Bookkeeping division was not a good fit, but she persisted and found the perfect match with Jim’s Laundry Services.
- The Jim’s Group team was honest and upfront, even when they felt a particular division might not be the right fit for Esther’s circumstances.
- Esther’s efficient and family-friendly approach to running her laundry business has been a key factor in her success.
- The ongoing support and training from the Jim’s Group team, including the regional franchise meetings, have been invaluable in helping Esther grow her business.
- Esther’s proactive approach to building brand awareness and securing clients in her regional market has been a crucial part of her success.
- For aspiring franchisees, Esther recommends taking advantage of the wealth of experience and guidance available from Jim Penman and the Jim’s Group team.
To learn more about the Jim’s Group franchise opportunities, visit the Jim’s Group website or call 131 546 (Australia) or 0800 454 654 (New Zealand).
You can also connect with Jim Penman and the Jim’s Group team on their Facebook, Instagram, YouTube, Twitter, and LinkedIn channels.
And don’t forget to subscribe to the Jim’s Group YouTube channel to stay up-to-date on the latest news, advice, and success stories from the Jim’s Group franchise network.