Brendan Long and Samuel Braithwaite, the new leaders of Jim’s Legal, recently shared valuable insights about making legal services more accessible and affordable for everyday Australians.
They discussed why the legal industry needs a shake-up and how Jim’s Legal is bringing the brand’s trusted approach to professional services.

Bringing Legal Help Closer to Everyday Australians
Jim’s Legal has been relaunched under the leadership of Brendan and Samuel, who bring decades of combined legal experience and a shared mission: to make quality legal help as easy to access as a mowing service.
“The legal industry has always been seen as difficult to get access to,” Brendan said.
“Lawyers are seen as people you go to as a last resort, not someone you can call early to prevent problems. That’s a major issue.”
Samuel agreed, pointing out that accessibility is what drew him to Jim’s Legal in the first place.
“Jim’s is a brand that every Australian knows and trusts,” he said.
“There’s no reason why that can’t be brought into professional services. Legal help should be something people feel comfortable reaching out for.”
Both believe that early intervention is key.
“People usually come to a lawyer when it’s too late,” Brendan said.
“If we can create an environment where people feel comfortable calling earlier, we can help them avoid crises instead of just cleaning up the mess afterward.”

What Makes Jim’s Legal Different
When asked how Jim’s Legal stands apart from traditional firms, Samuel didn’t hesitate.
“Our biggest difference is the Jim’s Group guarantee,” he said.
“Every inquiry gets a call back within two hours. You won’t be left waiting days to hear from your lawyer.”
Brendan added that communication is at the heart of their model.
“We speak to clients like humans,” he said.
“Lawyers tend to talk in complicated jargon. We want to be approachable, clear, and transparent.”
Jim’s Legal also offers a full range of services for both individuals and businesses, including wills and estates, conveyancing, debt recovery, contract law, and employment matters.
“We’re not just for people in trouble,” Samuel said.
“We want to help business owners get their structures right, collect debts on time, and avoid legal pitfalls.”
With over 5,500 franchisees across Jim’s Group, the demand for these services is enormous.
“Every franchisee needs proper contracts, payment terms, and compliance documents,” Brendan explained.
“If they don’t have them, they risk losing money or getting into disputes that could have been avoided.”

Making Law Simple and Practical
The pair shared some of the most common issues they see among small businesses: unpaid invoices, unclear contracts, and poor debt recovery systems.
“A business can go under over a $4,000 debt,” Brendan said.
“That’s the liquidation threshold. Many owners don’t realize how vulnerable they are.”
Samuel agreed, saying that prevention is far more powerful than reaction.
“If you set up your invoices, contracts, and collection processes properly from the start, you’ll save yourself from massive headaches later,” he said.
They also addressed a modern trend among business owners: turning to ChatGPT for legal advice.
“AI is great for emails,” Brendan said with a laugh, “but it won’t win your case. It can pull laws from the wrong country or even make up cases that don’t exist.”
The Future of Jim’s Legal
Looking ahead, Brendan and Samuel have big ambitions.
“We want to open over 20 offices across Australia in the next five years,” Samuel shared.
“Our goal is to provide legal access to regional areas as well as the big cities.”
They’re also franchising Jim’s Legal, giving qualified lawyers the chance to start their own practice under a trusted brand.
“It’s perfect for lawyers who want to go out on their own but don’t know where to start,” Brendan said.
“We provide the systems, the brand, and the support so they can focus on doing great work.”
For anyone thinking of joining, Samuel had a final piece of advice: “Be approachable. Be a communicator. And care about your clients. That’s what will make you successful here.”
To learn more about Jim’s Legal or to inquire about franchising opportunities, visit jims.net.

Common Questions About Jim’s Legal
Q: What services does Jim’s Legal offer?
Jim’s Legal provides a full range of legal services, including wills, conveyancing, debt recovery, employment contracts, and commercial law.
Q: How quickly will Jim’s Legal respond to my inquiry?
You’ll receive a call back within two hours of making an inquiry, part of Jim’s Group’s signature customer service standard.
Q: Is it expensive to use Jim’s Legal?
No. Many services, such as wills and conveyancing, are offered at fixed rates. Initial consultations are free, and all costs are disclosed upfront.
Q: Can lawyers join Jim’s Legal as franchisees?
Yes. Jim’s Legal is expanding nationally and offers opportunities for lawyers to start their own practices under the Jim’s brand with full training and support.
Listen to the Podcast Now:
- Watch Brendan Long and Samuel Braithwaite’s interview from the Jim’s Podcast on YouTube.
Where to subscribe: Jim’s Podcast Website | iTunes | Spotify | YouTube



