Jacob Mengi, owner of Jim’s Window & Pressure Cleaning in Sydney, recently shared valuable insights about growing a successful franchise, building customer loyalty, and using social media to bring in high-value jobs.
His story shows what’s possible when you combine hard work, innovation, and the strength of the Jim’s brand.
Jacob Mengi’s Leap into Jim’s Window & Pressure Cleaning
Before joining Jim’s Group, Jacob was working full-time as a plumber.
“I was making my boss rich,” he said with a laugh.
“He was great, but I thought, why can’t I do this for myself?”
When he joined Jim’s, Jacob had no employees and no prior experience in window or pressure cleaning.
Three years later, he’s running a thriving business with two staff members, hundreds of loyal clients, and consistent commercial contracts.
“It’s been amazing. I started with nothing, and now I’ve got regulars, big jobs, and a really strong reputation,” he said.
How Smart Systems and Personal Touch Keep Jacob’s Clients Coming Back
When interviewer Joel Kleber asked how he encourages repeat customers, Jacob shared a simple but effective system.
“I send an automated text message every six months to all my clients,” he said.
“It’s just a reminder, and sometimes I offer a 20 or 30 percent discount in the quieter months like winter.”
That small touch keeps his business running year-round.
“It’s about staying top of mind. People appreciate the reminder, and it turns into repeat work,” he explained.
Jacob also builds trust by being flexible with pricing.
“I like to help people. If someone says their budget is $350 and I quoted $500, I’ll say, let’s meet in the middle. I’d rather build a relationship and get them calling me back again and again.”
How Instagram Turned Jacob’s Local Cleaning Business into a Growth Machine
Jacob credits social media as one of his biggest growth tools.
His wife first encouraged him to start posting videos on Instagram, and now he regularly gets leads from it.
“It’s impacted my business in the most positive way ever,” he said.
“Some of my biggest jobs have been from Instagram.”
He also invests a small amount in ads to reach local customers.
“I might spend $50 on a sponsored post, and I’ll get 20 inquiries. If I only win three or four of those jobs, I’ve already made 20 times that investment,” he said.
What makes his videos work is authenticity.
“I’m not trying to be fancy. I show the process, talk to the camera, and smile. People can see who they’re hiring,” Jacob said.
He’s even landed large contracts, including cleaning entire truck fleets and strata complexes, through social media.
Training the Next Generation of Jim’s Franchisees
Beyond his own business, Jacob now helps train new franchisees in the Window & Pressure Cleaning division.
“I tell them I was in their position three years ago,” he said.
“Jim’s is a great foundation. We all help each other. If someone has a big job, we team up. It’s not competition, it’s teamwork.”
He often gets messages from people curious about Jim’s.
“Everyone always asks, what percentage does Jim’s take?” Jacob said.
“I tell them it’s not a percentage model. It’s a set monthly fee plus a charge per lead. They don’t take a cent of what you earn. People are always shocked by that.”
Practical Lessons Every Jim’s Franchise Owner Can Learn from Jacob’s Success
Jacob’s success offers several practical takeaways for anyone in the Jim’s network:
- Use automation to stay in touch with clients and generate repeat work.
- Be flexible with pricing to build long-term relationships.
- Leverage social media for visibility; it can land you major clients.
- Support others in the network. Collaboration builds everyone’s success.
As Jacob summed it up, “Jim’s gives you the platform, but it’s up to you to build on it. If you put in the work, you’ll get more out than you ever imagined.”
To learn more about how you can start your own business with Jim’s Group, visit jims.net.
Common Questions About Jim’s Group
Q: Does Jim’s take a percentage of franchisee income?
No. Jim’s operates on a fixed monthly fee model, plus a small charge per lead. Franchisees keep 100 percent of what they earn.
Q: How many franchisees are part of Jim’s Group?
Jim’s Group has more than 5,500 franchisees across Australia and New Zealand, making it the largest franchise network in the country.
Q: Can I choose my own hours?
Yes. Franchisees decide when and how much they want to work, giving them flexibility and control over their schedule.
Q: Do I need experience to start a Jim’s franchise?
Not at all. Jim’s provides full training and ongoing support. As Jacob said, “You can learn everything you need in a few weeks and feel confident in a few months.”