Want to build a life around family, financial freedom, and flexible hours?
Look no further than Jim’s Pool Care.
For over 20 years, Brett Blair, the divisional franchisor of Jim’s Pool Care, has turned a small idea into one of Australia’s most successful pool maintenance and service franchises.
This isn’t just a business story.
This is a real-life transformation—about leaving corporate, choosing family, and helping over 145 franchisees find the same freedom.
Brett Blair: From Corporate Grind to Pool Franchise Leader
Brett’s story started with a simple decision: to be present for his future kids.
“A big part of it was the family… my mates in the corporate world were doing 50, 60 hours a week… They weren’t seeing their kids in the morning or at the end of the day.”
Before launching Jim’s Pool Care, Brett saw the high cost of climbing the corporate ladder.
That wasn’t the life he wanted.
He chose to build something that gave him time back—and he hasn’t looked back since.
“You can’t put a price on the last 20 years of memories.”
Today, Brett is still taking his daughters to AFL practice and school assemblies.
He’s showing others how they can do the same, with a business that works for their life, not against it.
Building Jim’s Pool Care Into a National Franchise
How Brett Blair Grew the Pool Franchise to 145+ Locations
Growing Jim’s Pool Care nationwide came with challenges.
The biggest? Finding the right people.
“The challenge… since day one… is finding good people.”
But Brett built a system that works.
Every franchisee receives full training, access to an online learning platform, and a tight-knit support network.
“We’ve got WhatsApp groups now… a guy can post a photo of a tricky job, and veterans with 10–15 years’ experience reply in minutes.”
This kind of real-time help is a game-changer for new franchisees.
It keeps them moving and growing fast.
Why Jim’s Pool Care Franchisees Stand Out
Strong Brand Trust: Jim’s Name Opens Doors
Customers trust the Jim’s brand.
Brett knows this firsthand.
“When I’m looking at three businesses and one of them is the Jim’s Group… there’s a lean towards the Jim’s Group.”
Even competitors respect it.
Franchisees benefit from it every day, closing more jobs faster.
Going Viral: Pool Content That Drives Leads
One of Brett’s franchisees, Jason, went viral on TikTok, with over 683 million views for pool care content.
“He’s a retired cop… and now has the biggest pool care TikTok account in Australia.”
Brett encourages this.
Social content is more than marketing—it builds authority and wins customers who would’ve never seen a Google ad.
How Jim’s Pool Care Franchisees Make Real Money
Flat Fees and Multiple Revenue Streams
Franchisees aren’t just cleaning pools.
They’re building businesses with:
- Hourly income from pool servicing
- Retail profits from chemicals and equipment
- Growth through staff and extra vans
“We’ve got guys getting close to turning over a million dollars… with three or four vans on the road.”
All of them pay just one flat franchise fee—no percentage cuts, no penalties for growing fast.
A Smarter Way to Work
Forget 60-hour workweeks.
With the right setup, franchisees control their own schedules.
“It’s about time freedom. The money’s there, but it’s the lifestyle that matters most.”
Brett Blair’s Advice for Aspiring Jim’s Pool Care Franchisees
Thinking about joining Jim’s Pool Care? Brett has three key tips:
1. Be Realistic, But Resilient
“You need resilience. It doesn’t happen overnight. It takes time to grow a strong business.”
Franchisees who stick to the system, keep learning, and ask for help often see results within the first year.
2. Involve Your Partner Early
“Bring them to training. Let them see Jim’s culture firsthand. Even if they’re not working in the business, they’ll understand it.”
Support from home matters.
Brett knows because he lived it.
3. Just Start the Conversation
“Just inquire. Start the ball rolling. Don’t jump in blind—but don’t sit on the fence forever.”
Brett’s team is ready to talk to anyone curious about a Jim’s Pool Care business opportunity.
Jim’s Pool Care: A Legacy Built on Family, Growth, and Service
After 20 years of growing the Jim’s Pool Care brand, Brett still believes in one simple truth: your business should serve your life, not the other way around.
He’s built a model that offers more than just income.
It gives people the chance to build their own pool service business, stay close to their families, and create a future on their terms.
Want to Learn More?
Call 131 546 or visit the Jim’s Group website to get your free info pack.
Check out Brett’s full story on the Jim’s Group YouTube channel.