Networking is a vital part of building your business, and Jim’s Group franchisee Sam Robertson has some great tips to share. From BNI groups to asking for referrals, Sam emphasizes the importance of building relationships and being highly networked in your local area. So get out there and start making connections – it’s a key strategy for success!
Are you looking for ways to improve your local area marketing and generate more leads for your business? Look no further than Sam Robertson, one of the Jim’s Group trainers and marketing experts. With a background in the building industry and a passion for networking, Sam has developed a range of effective local area marketing strategies that have helped Jim’s Group franchisees to grow their businesses and increase their revenue.
In a podcast episode, Sam shared some of his top tips for successful local area marketing, including the importance of face-to-face networking and building relationships with potential clients.
Sam also emphasized the power of referral marketing, which he believes is a key factor in the success of the Jim’s Group franchise model. He said that “The Jim’s system is structured so that it’s not a percentage-based franchise where they take a percentage of your income. So I love the fact that you turn the tap on offer leads, but a referral is, it’s just your effort, 100% of what you put in a referral is 100% of what you get.”
So how can you build your own referral network and become a successful local area marketer?
Whether you’re a new franchisee or a seasoned business owner, Sam’s local area marketing strategies can help you to connect with potential clients and grow your business. So don’t miss out on this valuable advice – read on to learn more!
Local Area Marketing Tips for Jim’s Group Franchisees
When it comes to building a successful business, networking and building relationships within your community is crucial. This is especially true for Jim’s Group franchisees, particularly those in divisions that rely on referrals such as building inspections and hazardous waste removal.
Face-to-face meetings are crucial for creating a lasting impression and referrals are the lifeblood of certain divisions in Jim’s Group.
In this section, we’ll explore some local area marketing tips for Jim’s Group franchisees, straight from one of our top trainers, Sam Robertson.
Sam has been with Jim’s Group since 2012 and has worked his way up from franchisee to franchisor. He’s even found success in hazardous waste removal with Jim’s Hazmat Removal. Now, as a trainer for Jim’s Group, he shares his knowledge of local area marketing, which is crucial for certain divisions in Jim’s Group.
One of the biggest mistakes franchisees make is relying too much on technology. Sure, emails and texts are great, but they’re not that impressive unless the recipient knows who Jim’s Group is. Sam emphasizes the importance of face-to-face meetings with potential clients. By introducing yourself and building a relationship in person, you create a lasting impression that will make your emails and texts more effective.
Here are some tips from Sam on how to effectively network and build relationships within your community:
Attend community events
Whether it’s a local festival or a charity fundraiser, attending community events is a great way to meet potential clients and build relationships with other businesses.
Volunteer
Volunteering for a local organization not only gives back to your community but also puts you in contact with like-minded individuals who could become potential clients.
Join local business organizations
Joining a local business organization, such as a Chamber of Commerce, can help you network with other businesses and potentially generate leads.
Offer a referral incentive
Offering a referral incentive to your existing clients can encourage them to refer their friends and family to your business.
By putting in the effort to network and build relationships within your community, you can generate more leads and increase your client base. Remember, face-to-face meetings are crucial for creating a lasting impression, and referrals are the lifeblood of certain divisions in Jim’s Group.
So get out there, network, and see your business grow!
The Art of Networking for Business Owners
If you’re a business owner looking to expand your network and generate more referrals, the art of networking is crucial. In this section, we’ll be discussing some local area marketing tips for business owners as shared by Sam.
Sam shared his insights on networking and building referral networks in the early days of a business. According to him, it’s not just about promoting your own business, but also about understanding the needs of other businesses in your region and how you can help them.
By referring other businesses as much as they refer you, you create a sense of obligation and reciprocity that can lead to a strong referral network.
So, how do you ask for referrals?
It’s simple, yet often overlooked.
When a customer praises your work, don’t be afraid to ask them to tell their friends and family about your business. This small request can go a long way in building your referral network.
But how do you start networking in the beginning?
Sam recommends starting with friends and family and other business owners you know. By practicing your pitch and building confidence with those who know and trust you, you’ll be better equipped to handle cold calls and door-knocking.
And don’t underestimate the power of face-to-face communication. Emails and texts are great, but there is no replacement for in-person communication. This is especially important in the service industry where building trust and a personal connection with clients is key to success.
Joining local business organizations, such as a Chamber of Commerce, is another great way to network and potentially generate leads. These organizations often hold networking events, workshops, and seminars that can help you connect with other businesses and stay up-to-date on industry trends.
In addition to attending events and joining organizations, offering a referral incentive to your existing clients can encourage them to refer their friends and family to your business. This is a win-win situation for both you and your clients.
Your clients receive a reward for their referral, and you receive new business and potentially new loyal clients.
Overall, local area marketing is all about networking and building relationships within your community. By putting in the effort to network and build relationships, you can generate more leads and grow your business.
But what if you’re a Jim’s Group franchisee? How can you effectively network and increase your local area marketing?
According to Sam, successful networking is not just about winning jobs, but also about creating awareness and building rapport over time. This requires building confidence in the service you provide and taking pride in what you do.
Networking groups, like BNI, can also be helpful for building confidence and finding support from other franchisees. Additionally, role-playing is an essential part of Jim’s Group training, where franchisees are given scenarios and different types of people to interact with, to build their confidence before going live in the field.
But networking and local area marketing is not just about winning jobs or creating awareness. It’s also about building a strong referral network. Building rapport with potential referrals over time is key, so that they remember you when they need you.
As a Jim’s Group franchisee, you have the opportunity to build your own referral network, as Jim’s Group doesn’t take a percentage of your income. Your success is based solely on your own effort and the referrals you receive.
So if you’re a Jim’s Group franchisee, remember to put these local area marketing tips into practice and watch your business grow. And if you’re considering becoming a Jim’s Group franchisee, you can be confident in the support and training provided by the Jim’s Group.
Conclusion
In conclusion, networking is a crucial part of building a successful business, whether you’re a Jim’s Group franchisee or a business owner in general. By taking the time to attend community events, volunteer, join local business organizations, and offer referral incentives, you can generate more leads and grow your business.
And don’t forget the power of face-to-face communication – it’s essential in the service industry where building trust and personal connections with clients is key to success!
Take a page from Sam Robertson’s book and start building your own referral network today. Whether you’re a new franchisee or a seasoned business owner, Sam’s local area marketing strategies can help you connect with potential clients and grow your client base.
And if you’re interested in becoming a Jim’s Group franchisee, visit our website today to learn more. With a range of divisions to choose from, including building inspections, hazardous waste removal, and more, Jim’s Group offers a proven business model with the potential for high returns.
Join the Jim’s Group family today and start building your own successful business!
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