We get asked these questions every week. Here are honest answers from Brad Papworth, Jim’s Pool Care Sydney East franchisee. This article covers 7 of the most common questions about why a Jim’s Pool Care franchise could be your ticket to freedom.
Watch the video above, or keep reading for the full Q&A.
How would you describe the pool care industry?
The pool care industry is a hidden gem because it gives franchisees two ways to earn: service work and retail product sales.
Brad Papworth says most people do not realise pool care is both a service business and a retail business. A franchisee can earn from regular pool servicing, water testing, maintenance, and also from the products customers need to keep their pools running properly.
That matters because a pool business is not only about turning up and cleaning water. It can include chemicals, equipment advice, repairs, upgrades, and ongoing customer relationships. For anyone comparing service-based opportunities, Jim’s Pool Care franchise information is a practical place to start.
Brad puts it plainly: “People don’t realise that in a job like this, if you’re prepared to work hard, you can have a very good income.” That is the core of the opportunity. The work still has to be done properly, but the earning model is stronger than many people first assume.
Is training provided?
Yes, Jim’s Pool Care provides three weeks of on-the-road training, as well as online training and ongoing training.
That first part matters. Pool care is hands-on work. You need to understand how pools behave in real conditions, not just in theory. Brad says new franchisees get three weeks on the road before they start, which means they learn while seeing real customer sites, real pool problems, and real service situations.
The training also includes online learning and ongoing training. That gives franchisees a stronger base than simply being sent out with a few tips and a customer list. Jim’s Group also explains more broadly that franchisees receive training, support, and resources through its franchisee support system.
This is important for customers, too. A trained franchisee is more likely to diagnose issues properly, explain the work clearly, and take responsibility for the outcome. In pool care, that can be the difference between a quick guess and a proper solution.
Who is suited to be a good franchisee?
Anyone who is prepared to have a go is suited to becoming a good franchisee, provided they are willing to work hard and follow the system.
Brad is clear that starting a new business is not easy. That is an honest answer. A franchise does not remove effort, customer service, decision-making, or responsibility. But it can reduce some of the guesswork because the systems, support, and training are already there.
His point is simple: if you are willing to follow the process, you are not starting from scratch. You can lean on other franchisees, the franchisor team, and the operating systems that have already been tested in the field.
That is one of the main reasons people look at buying a Jim’s franchise rather than building a completely independent business alone. You still need to do the work, but you are not figuring out every part by yourself.
Brad describes it as “follow the bouncing ball.” In plain terms, that means use the support, follow the steps, and keep showing up for customers.
Difference between Jim’s & others?
The difference between Jim’s and many other pool care providers is that customers usually deal directly with the owner-operator.
Brad says that, with Jim’s Pool Care, the person arriving at the customer’s home is often the franchisee. That means the customer is dealing with someone who owns the business, has done the training, and knows the buck stops with them.
That is a major trust point. Pool owners want someone who takes responsibility, especially when dealing with water quality, chemicals, filters, equipment, and ongoing maintenance. When the person doing the work owns the outcome, the customer experience can feel more direct and accountable.
Brad contrasts this with some local pool shops, where a customer might deal with “some junior they put on for that summer,” who may have only gone out for a day on the road with another technician.
With Jim’s Pool Care, Brad says franchisees do not start until they have done at least three weeks of on-the-road training, as well as online training. That is a clear difference for customers who want the person on-site to know what they are doing.
What’s the secret to becoming a top Aussie pool care TikTok?
The secret was learning social media as a business tool, even though Brad was not naturally comfortable being in front of the camera.
Brad says the Pool Crew AU did not start because he wanted to become a social media personality. In fact, he says he is “not big into social media” and does not like being in front of the camera.
The real reason was practical. Brad wanted to teach his kids “the business behind the business.” He was looking at how social media could be used to build a business, so he decided to learn the technology himself and teach it to his kids along the way.
That is a useful lesson for franchisees and small business owners. Social media does not have to be about showing off. It can be a way to educate customers, show real work, answer common questions, and build trust before someone even makes an enquiry.
For pool care, visual content can work especially well because people can see the problem, the process, and the result. That makes the work easier to understand.
What kind of content do you make?
Brad mainly makes educational content because his background is in chemistry and teaching.
That background fits pool care well. Pools involve water balance, chemicals, salt, filtration, equipment, and regular maintenance. Customers often want simple explanations they can understand without being overwhelmed.
Brad says his educational content did not get a lot of traction at first. Then one ASMR post showing salt being poured into a pool reached 20 million views. That was not the type of content he most wanted to make, but it opened the door for more people to see his helpful educational videos.
The key point is not that every franchisee needs a viral TikTok. The point is that useful content can build trust. Brad used one highly visual video to bring attention to the page, then used that attention to share practical pool care education.
Now he gets comments from people responding to the helpful videos he has made. That is a smart example of turning attention into trust.
How to learn more about Jim’s Pool Care?
The easiest way to learn more about Jim’s Pool Care is to watch the Jim’s YouTube channel and explore more Jim’s Pool Care videos.
Brad recommends YouTube because the Jim’s channel has “heaps of videos” and some strong Jim’s Pool Care examples. That is a good next step for anyone who wants to see the work, hear from franchisees, and understand what the business looks like in real life.
You can also read more about what it is like running a Jim’s Pool Care franchise if you want a practical look at the day-to-day work.
For someone comparing business options, the best approach is to look at both sides: the customer service work and the business model. Brad’s answers show that Jim’s Pool Care is not just about cleaning pools. It is about training, support, service income, retail income, customer trust, and learning how to build a local business properly.
Learn How A Jim’s Pool Care Franchise Can Help You Build Freedom Around Service, Retail, And Local Trust
The full video is worth watching for anyone who wants a practical look at how a Jim’s Pool Care franchise works from the inside.
Brad’s story shows why pool care can be more than a simple service round. There are two income streams: hands-on training, owner-operator accountability, and room to build trust through education, both in person and online.
What stands out most in Brad’s story: the two income streams, the three weeks of on-road training, the owner-operator difference, or the 20-million-view pool salt video that helped his educational content reach more people?
📞 Call 131 546 or visit www.jimspoolcare.com.au to learn more about how Jim’s Pool Care helps franchisees build a service-based business with training, systems, ongoing support, and a trusted national brand behind them.